Proposal · prepared for Drake & Macefield, Skipton · 19 May 2026

A few specific fixes for drakeandmacefield.co.uk

Drake & Macefield Family Butchers · Skipton, Settle, Cross Hills · website rebuild

I rebuild small-business sites in my spare time when I can see they are leaving conversions on the table. I spent half an hour on the live site this morning and three things stood out on mobile: a 127-year heritage on Otley Street that the homepage does not lead with, four trading premises with no schema marking any of them, and three shops each closed on a different day with no single page showing the network at a glance. Three findings below, then a working rebuild you can click through.

Open live preview ↗ Read the three findings Reply to the proposal

11 OTLEY STREET · SKIPTON · SINCE 1898

Craven's longest-serving family butcher. Robert Drake to nephew Jack Macefield. Pies for Elland Road. Open the live preview ↗

Finding 01

127 years on Otley Street, a 1999 National Pie Supreme Champion, and the Leeds United matchday supply. None of it on the homepage.

What I saw

The home page opens with a Christmas-table photo and the line "award winning butcher and pork pie maker with butchers shops in Settle, Skipton and Cross Hills". That is true but generic. Robert Drake opened the shop on Otley Street in 1898 and trained his nephew Jack Macefield at the bench. Six ownerships across 127 years, one address. The Snaygill bakery has carried the National Pie Award Supreme Champion (1999, stand pie), a Smithfield Diamond (2005), Great British Pie Award bronze (2024), and the Countryside Alliance Best Butcher North of England (2025). The Leeds United matchday supply at Elland Road sits one click deep on /our-story. The visitor learns none of it above the fold.

What the rebuild does about it

The hero opens with the 1898 founding year, the founder's name, the Leeds United matchday line, and a real photograph of the Skipton shopfront. The heritage block walks the Drake-to-Macefield succession, the early-1980s Jack Macefield handover, the 1985 Ian Thompson takeover, and the 2016 Teal-family restoration. The awards row sits in its own band, dated and named.

Finding 02

Four trading premises across the Dales. The schema markup names none of them.

What I saw

The Yoast SEO plugin is publishing WebPage and Website JSON-LD only. No Organization with the 1898 founding date and the founder's name. No FoodEstablishment per shop. No PostalAddress per premises, no openingHoursSpecification, no telephone in E.164 form. A Google search for "butchers near Settle" or "pie shop Skipton" cannot read the four Drake & Macefield premises out of the markup, so the Knowledge Panel and Maps card both fall back to a single generic entry.

What the rebuild does about it

One Organization with founder, founding date, and the six-owner succession listed as members. Four FoodEstablishment blocks (Skipton, Settle, Cross Hills, the Pie Shop on Snaygill) with the right address, the right phone, the right hours, the right Wednesday or Tuesday closure. A FAQPage block for the seven customer questions. Validated through Google's Rich Results Test before the rebuild ships.

Finding 03

Three shops, each closed on a different day. No single page shows the seven-day network at a glance.

What I saw

Settle is closed Wednesdays. Cross Hills is closed Tuesdays. The Pie Shop at Snaygill runs Mon-Fri only. A customer planning a Tuesday drive into Cross Hills has to click through to /visit-us/cross-hills, then back, then forward to /visit-us/settle to learn the same day is one of two the network is open at the other end of the dales. The map embed on each sub-page is a static placeholder, not a Google Maps iframe with a clickable pin.

What the rebuild does about it

One Visit section on the homepage with three real Google Maps embeds stacked, each captioned with the address and the day-of-week closure. A small day-grid above the maps shows the seven days across the three counters so a customer can see at a glance which shop is open today. Each shop's phone tel: link is live; each has its own FoodEstablishment schema.

Scope and price.

£2,000Fixed for the rebuild. One-off.

£150Per month for hosting and ongoing care.

£50Optional. Embedded chatbot trained on the FAQs.

No retainer. No contract. No in-person visits. Fully remote from Switzerland.

One round of revisions before launch
DNS cutover handled (you keep the domain in your name)
30 days of post-launch tweaks at no extra cost
Source code handed over on day 60 (you own everything)

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Yorkshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 29 May, the proposal site comes down.

See the live rebuild ↗ A working preview you can click through · opens in this tab